Love notes

Dear, (insert your name here for the moment. You know who you are) "Oh nice they know who I am. That makes it a personal letter". Sometimes in the marketing world the expression "Everything old is new again applies"? Can you remember the last time you received something in your letterbox that wasn't a bill or some junky flyer? It may be a simple piece of communication compared to our digital equivalent the email and may it take a few days before you can measure the result but their is a special feeling about a real letter.

It boasts of quality when its printed on clean crisp paper, friendly open type and takes real interaction with the reader.

Think about it? The client had to wonder for a moment "Who is it from?", "Is it a bill?", "It doesn't look like a bill!", "I wonder who is writing to me?." then he/she has to open the crisp envelope.. slip out the letter, unfold the letter and begin to read. Read more Dear, (insert your name here for the moment. You know who you are) "Oh nice they know who I am. That makes it a personal letter". I think you get the point.

Letters are interactive and involving. Especially well written ones that tell a story and involve the reader. Letters are not scanned by the heading and deleted before they are opened. Real letters seem more important noways. They are physical.

Now imagine for a moment this is a letter of introduction for your business. It's like the first time you make eye-contact with that special person across a crowded room with whom you just have to start something magic. It should feel exciting and fresh and new. Perhaps in this scenario a sweet note passed across the room by the waiter on your behalf might just captivate in a creative way and get attention. Its simple and to the point but makes a memorable impression and it is a lot cheaper than buying a drink.??How would you write that letter to captivate you prospect. Does your letterhead reflect the value of your brand or does it need a revamp?

We all face the challenge of communicating with our clients in a fresh way perhaps its time you went "old-school"

PS. Never underestimate the power of a hand written note - real words and thoughts resonate a long time when its truly a personal thought suggestion or compliment.